Gibson / SG Standard / 1974 / Cherry Red / Guitar

1974 ebony board Gibson SG Standard in classic cherry red…

As the 70’s set in and the big two settled into their respective periods of corporate ownership, it could be said that the mythology of these great instruments was slowly eroded in lieu of numbers and profit margins. Throughout the decade, the SG started to lose some of its sleek design features to ease production. But even the darkest of times there are chinks of light and there are plenty of Gibsons that will surprise you with these short lived incarnations of the SG Standard with the ebony fingerboard (1973 and 1974 only) being one such example.

Overall this guitar is in excellent condition. The finish has faded but there aren’t too many marks and the finish retains that gloss sheen. 

Similarly the neck too has faded but  retained that gloss sheen. The stunning ebony fretboard is in excellent condition with plenty of life left in the original frets. The heel shows no signs of damage and there are no structural issues, or neck or body cracks anywhere!

The hardware is in good condition with only a little wear to the saddles as is expected. The plastics too are in great condition, with no cracks anywhere. This one is fitted with the really nice and cool factory Bigsby unit.

The correct ‘Tar back’ humbuckers are present with no sign of any disturbance to the solder joints.

Not a touchstone when it comes to vintage Gibson tone but the pickups are wonderfully responsive, yielding the mix of smoothness and bite that you look for in an SG. The neck is comfortable with the new fresh giving it that reassuring feel of a new guitar.

A rarity here at ATB Guitars, this guitar could be your gateway into the vintage market that you wouldn’t mind taking out to a gig and goes someway to showing that not all Norlin era Gibsons are to be avoided.

Instrument sold

ATB Guitars, UK  

Contact name:
Mike Long
Vintage Gibson, Fender and Martin from 1940's-1970's
Opening hours:
24 hours

Hello we’re ATB Guitars.

We are one of Europes leading sellers of vintage and rare guitars. We only sell vintage Gibson and Fender electric guitars from 1950 until 1975 and have an extensive inventory to browse in our bricks and mortar store in Cheltenham, UK or in our online web store.

Payment and p/x:

All prices are in UK GBP £ Sterling. Payment can be made by Paypal, bank transfer, cash, or money order cashiers cheque etc. 

Should you not be absolutely delighted with your purchase you may return it to Cheltenham, at your own expense, within 7 days from the date of delivery for a full refund. The item must not have been altered or tampered with in any way, and it must arrive in the same condition as it left us.

Postage and shipping:

We ship within the UK by Royal Mail Recorded (small items under 2Kg), TNT or UPS and Worldwide by Royal Mail Airmail Signed For (small under 2Kg) Parcelforce, UPS or FedEx. All shipping prices include expert packing, cartons and packing materials but not insurance which is typically around 2% of items value. Currently approx shipping rates for a single guitar are as follows:

UK excluding Northern Ireland and Highlands £29
Most of mainland Europe £49
U.S.A. £129
Asia £149 - £190
Rest of World including S. America £149 - £275


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